Luxury hospitality · where beautiful stories meet AI discovery
A practical masterclass for luxury hotel PR and communications teams who need their stories to be found, verified and recommended by AI assistants.
AI is changing how travellers discover, compare and shortlist hotels. This session helps communications teams understand how AI reads hotel brands, what proof it looks for and how to make PR, website copy and third-party mentions work harder.
Luxury hotels invest heavily in storytelling. But if key facts, differentiators and proof points are not clear and easy to verify, AI systems may miss them or flatten them into generic category language.
Human readers respond to emotion, narrative and the feeling of being transported. Beautiful copy, evocative descriptions and a strong editorial voice are what earns their attention and their loyalty.
AI systems look for consistent facts, verifiable proof points and structured signals before they will surface a property in a recommendation. Atmosphere alone is not enough to be found.
How AI assistants surface, compare and recommend hotels, and what that means for your communications strategy. Understanding the signals that drive recommendation before you can optimise for them.
How to preserve brand voice and editorial quality while making content easier for AI to extract, trust and repeat. Practical frameworks for press releases, web copy and boilerplates that work for both.
Why some properties are surfaced consistently and others are not, and which signals strengthen recommendation-readiness. How websites, media coverage, reviews and third-party mentions work together.
How to audit your current AI visibility, identify the gaps and build a practical action plan your team can apply immediately. Includes live review of your property's AI presence.
A practical structure for announcements and press materials that improves extractability without sacrificing tone.
A final-stage review checklist for website copy, boilerplates, campaign pages and media materials.
Simple prompts and tools to test how AI currently understands your property, what it misses and where visibility gaps exist.
Luxury hospitality · where beautiful stories meet AI discovery
Marta delivered a really informative and engaging workshop for our team on AI discoverability and brand visibility, sharing clear, practical insights and takeaways for the team to implement all within a concise 1 hour session.
Marta Warren is an AI Brand Visibility and Communications Strategist with 20+ years of experience across luxury hospitality, international communications and B2B technology marketing.
She has worked with brands including Shangri-La Hotels & Resorts, W Hotels, Taj Hotels, Resorts & Palaces and Starwood Hotels & Resorts, and now helps PR agencies, communications teams and premium brands understand how AI is changing discovery, visibility and recommendation.